Difference Between Trademark and Design?

In the world of intellectual property protection, trademarks and design registrations serve distinct purposes.

Trademark: A trademark shields the symbols or words used to identify a product with a specific company. It focuses on the appearance of the emblem, preventing other companies from using a similar mark. Before registration, a trademark search is necessary to ensure uniqueness.

Design Registration: This protects the physical appearance of a unique product intended for public sale, as long as the appearance doesn’t interfere with the product’s function. In some cases, both trademark and design protection can cover a single design, offering extra benefits to the rights owner.

Key Differences Simplified:

  1. Purpose:
    • Trademark: Protects symbols or words identifying a product’s origin.
    • Design: Safeguards the physical appearance of a product.
  2. Legislation:
    • Trademark: Governed by the Trademark Act of 1999.
    • Design: Governed by the Design Act of 2000.
  3. Legal Protection:
    • Trademark: Offers strong legal protection; unregistered trademarks can still be defended.
    • Design: Provides legal rights, less potent than trademarks. Corrective action is possible if the actual product differs from the documentation.
  4. Nature:
    • Trademark: Can be a wordmark, logo, form, or a single word, requiring distinctiveness but not necessarily creativity.
    • Design: Involves a creative and functional aspect, going beyond mere depiction. Developed by experts for specific functionality.
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